[PRESS RELEASE] FIJI WINS BEST BOOTH OPERATIONS AWARD AT KOTFA’S 21ST BUSAN INTERNATIONAL TRAVEL FAIR (BITF), 7 – 10 SEPTEMBER 2018, BUSAN.
The Embassy of the Republic of Fiji in the Republic of Korea received an award for best booth operations 21st Busan International Travel Fair (BITF), which was held from 7 – 10 September 2018 at the Busan Exhibition and Convention Center (BEXCO) in Busan.
BITF is regarded as one of the leading travel fairs in Korea and this year’s exhibition saw several international and national tourism organizations, including two hundred seventy-three (273) companies and organizations of which there were one hundred and fifty-six (156) domestic companies and organisations and one hundred and seventeen (117) international companies and organisations. There was a total of forty-two (42) countries represented by a hundred and one (101) international booths. The Fiji booth recorded over a 1000 visitors to the booth over the four-day event.
The Embassy used various promotional materials to enhance Fiji’s presence at the event and encourage visitors to the Fiji booth namely, Fijian masi, Fijian made crafts, Fiji Water, brochures, and bookmarkers. The Embassy booth also played videos and Fijian music, and allowed visitors access to the Bula lounge that was carefully decorated in traditional Fijian mats and masi, with a visual background of the diverse range of tourism activities that presented the beautiful scenery and landscape of Fiji.
The fair provided a valuable opportunity for the Embassy to promote Fiji as an attractive tourist destination for the Korean people. The award is the third one bagged by the Embassy since September last year.